The Importance of a Name: Sexy Slang

sexy_slang.jpgChristi Smith and Ted Scofield, founders of PFF Entertainment, found that their game Pervartistry was selling modestly, but not as well as they hoped.

By changing the name to Sexy Slang, they landed an appearance on CNBC’s “The Big Idea with Donny Deutsch” twice, were featured on Montel Williams and ABC News, and landed a deal with Barnes and Noble.

(source)

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