EA General Manager: Video Games Will Never Replace Board Games

General Manager and VP of Hasbro Studios at Electronic Arts, Chris Lange, wrote yesterday that video games will never replace board games.

One question I am often asked is whether interactive games will somehow replace the original board game versions.

I don’t see this at all. I believe there is just no replacement for getting your family together around the dining room table and playing a classic game of Monopoly. You just can’t replicate that time-honored tradition, and we don’t intend on trying.

There are things that we can do with interactive platforms around the TV that you can’t do with a board game. We really see them as complimentary experiences.

I genuinely believe that just about everybody who buys one of our products will have these board games in their closet and a large part of our marketing program is driving people back and forth between those two different play styles.



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